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The dating service industry has exhibited strong growth in terms of sales, and has been evolving continuously over the past couple of decades. This is attributable to rise in number of singles around the globe, especially in North America, Europe, and Asia-Pacific. Key market trends, growth factors and opportunities 7.2.2. Like other services, social dating has two different types of business models such as the free subscription and paid subscription. Rise in internet penetration in the major parts of the globe has led to increased usage of smartphones. Key market trends, growth factors, and opportunities 5.3.2. Get more information on this report : Request Sample Pages Depending on subscription, the online dating services market share is categorized into annually, quarterly, monthly, and weekly. Among these subscription plans, maximum customers prefer quarterly subscription. Key market trends, growth factors, and opportunities 4.5.2.

Market size and forecast, by subscription 7.3.11.3.

Some of the key players in the online dating services market generate their revenue annually through this portion of the population. Lucrative options facilitated by online dating services leading to higher rate of subscription 3.4.1.3.

Among millennials, more than 30% of the population has revealed that they did find their life partner through online dating sites. Majority of the customers looking out for non-monogamous relationship 3.4.2. Fraudulent accounts resulting in apprehension amongst its customers 3.4.2.2. Key market trends, growth factors, and opportunities 4.2.2.

Moreover, these dating apps are making significant use of new technologies into their services.

For example, in 2018, Badoo, one of the key players in the online dating services market, announced the addition of live video chat feature to its apps that gives its user a chance to talk face-to-face.

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