Tinder is a location-based social search mobile app and Web application most often used as a dating service, that allows users to use a swiping motion to like (swipe right) or dislike (swipe left) other users, and allows users to chat if both parties like each other (a “match”).
In addition to recruiting new users, the parties generate company buzz when attendees don brightly colored merch and share snaps from the event, where the apps’ logos are plastered on signs and flags in the background.
Tinder was launched in 2012 within startup incubator Hatch Labs, and both attended the University of Southern California and became online entrepreneurs at the same time.
Rad has said the impetus for Tinder's creation was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed a "double opt-in" system could be created to potentially alleviate the stress of meeting new people.
“We encourage students to download Bumble in order to attend Bumble-sponsored events during Round Up,” she added.
“Not only does this give them an opportunity to connect with other students who may be attending the same event as them, but it also gives them an opportunity to connect outside of Round Up.” While the sponsorships go mostly unnoticed by those outside the college crowd, researchers say college-aged people are now more likely than any other age group to use dating apps.