Buyer Keywords These keywords include certain phrases commonly associated with purchases.
Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search.
Alexa Rank is an estimate of this site's popularity.
The rank is calculated using a combination of average daily visitors to this site and pageviews on this site over the past 3 months.
About Sites Linking In # Referral Sites Also referred to as 'Sites Linking In', this is the number of sites linking to that Alexa's web crawl has found.
About Sites Linking In Search Traffic The percentage of organic search referrals to this site that come from this keyword.
Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
Search Traffic Competitor Average The average search traffic percentage for this site's competitors.
The score ranges from 1 (least popular) to 100 (most popular).
An estimate of the traffic that competitors are getting for this keyword.
Keyword Gaps This site is not gaining any traffic from these keywords.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.