No membership dating ads
e Harmony seems to be one of the higher priced options in the marketplace so very well needs the extra copy to convince people it’s worth spending a little more on this service compared to lower priced competitors.
At comsumer-ranking.com, the copy is about the features readeres should consider when comparing dating sites.
The ad is fairly straight forward and, like Match.com, e Harmony benefits from a very well known brand so can effectively use their company name in their ad.
In this ad, they get some proof into the mix with the line “#1 Trusted for Online Dating,” which can help reassure those who are a bit reluctant to give online dating a try.
Instead they position themselves as a resource to help you find the top online dating sites.
(is an affiliate for the dating sites and makes money when they send singles to the sites they are affiliates for.)One thing to point out about this ad is something not many people pay attention to in Ad Words… The URL that displays with your ad (known as the Display URL) can have a big impact on Clickthrough Rates (CTRs).