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With 71% of the US market on Facebook as an indicator, Facebook has very little growth left in most mature markets.The same can be said for Linked In and their 250 million-plus members.The chances of negative reactions to reposted content become much milder after that point.As marketers, we should be resilient in reaching out to our core audience, even if the first message doesn't land.The Dunbar number, however, does not affect interest-based social networks because the number of people sharing our interests is not capped.If I like Salesforce on Facebook and follow it on Twitter, I share that interest with millions of Salesforce users.

Two of their key takeaways were to target influencers and existing communities. Stanford researchers examined how a meme goes viral on Reddit. One interesting observation was that a meme might go viral after its second or third time on the site.On Twitter, we follow celebrities and topics we find interesting along with other people, most of whom are strangers.On Pinterest, we follow strangers and their boards because we have similar interests.Each White Label owner makes money from the people who join the platform from their sites, and then those people can interact with the rest of the database.This means that every single user has the potential to generate profits from day one.