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In business, you need to be sure you’re offering something your target audience really wants.Before creating a new product or service, it’s important to validate your idea before launching.Well, if that sounds like you, I have good news…That’s exactly what good marketing is.It’s not about being pushy with people who have no interest in what you do.Decide on what the truly important pieces of information are, and focus on those.Excessive worrying about your competition is a waste of time and energy, in marketing and in dating.If you’re stuck thinking about marketing as pushy and annoying, or cold and detached, try to think of it like online dating instead with these 6 tips.Whether you're dating or marketing your business, you’re not trying to reach everyone; you’re looking for people who are a good fit for what you have to offer.

It’s easy to come up with a great creative idea you’re sure will make you money, only to find out that it doesn’t appeal to your audience the way you thought it would.

There’s no way you can duplicate exactly what another individual or business is doing, so why bother?

It’s best not to compete directly by copying your competition – instead, focus on your own unique features and what you can offer that your competitors can’t.

Instead, you might join a book club or attend a board game night at a local game shop.

And if your target audience for your business is C-level executives, then Linked In is a much better choice of social media platform to market your business, while hanging out on Tumblr would likely be a waste of your time.

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