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To appeal to a broader market, Hamer introduced its first production guitar, the Sunburst, 1977.
Production was reportedly around 10 guitars per week.
Hamer then began concentrating on a core of high-quality designs targeted at the high-end and collector market.
Brand Manager Frank Rindone assumed all marketing, advertising and sales responsibilities.
Hamer Guitars is an American manufacturer of electric guitars founded in 1973, in Wilmette, Illinois, by vintage guitar shop owners Paul Hamer, Jol Dantzig, James Walker and John Montgomery.
The company's early instruments featured guitar designs based on the Gibson Explorer (The Standard) and Gibson Flying V (Vector), before adding more traditional Gibson-inspired designs such as the Sunburst.
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It was acquired by Kaman Music Corporation in 1988, which was purchased in turn by Fender Musical Instruments Corporation in 2008.
Hamer offered a wide array of electric guitars and electric basses, and, since its foundation placed an emphasis on producing high-quality instruments with vintage aesthetics as well as creative innovations.
The shop catered to musicians who were interested in high-quality instruments.
This first instrument served as the basis for a new company called Hamer Guitars.