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Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.

Because online dating takes place in virtual space, it is possible for profile information to be misrepresented or falsified.However, Sam Yagan describes dating sites as ideal advertising platforms because of the wealth of demographic data made available by users.There are mixed opinions regarding the safety of online dating.Introduction sites differ from the traditional online dating model, and attracted a large number of users and significant investor interest.In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.
