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In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).
In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.
This raised questions from some users who wondered about the ease with which the company could eliminate users from its platform.
The website added a bevy of nontraditional profile options for users to express their gender identity and sexuality in late 2014.
Among other things, The featured a number of humorous self-quizzes and personality tests, including the four-variable Myers-Briggs style Match Test.
Spark Match debuted as a beta experiment of allowing registered users who had taken the Match Test to search for and contact each other based on their Match Test types.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.